Company Profile

About Easy Pha-max
Easy Pha-max Marketing Sdn Bhd is the subsidiary of INS Bioscience, which is the marketing and distribution arm of Easy Pha-max brand of health supplement in the local and international markets. It is principally involved in Biotechnology and Research & Development of herbal remedies as well as the cultivation, processing and manufacturing of herbs, the group is also actively involves in the research and development projects of herbal health supplement.

Drawing from the success of its Wheatgrass products, Easy Pha-max has expanded its range of wheatgrass based health supplements to include functional foods, meal replacement drinks for slimming products, trimming products, personal care and skin care products as well as the Bio-Herbs health. Easy Pha-max has emerged as one of the leader in Bio-Herbs health supplement industry. The company is developing local and foreign marketing platform to meet the accelerating demand for herbal health supplements around the globe.

INS Bioscience Berhad
INS International Holding is founded in 1996; the company is principally engaged in the business of research and development, consultancy in biotechnology and investment holding.

Easy Pha-max Marketing Sdn. Bhd. (Formerly known as INS Enterprise Sdn. Bhd.)
Established in 1996, involved in marketing and distribution of bio herbs healthcare products and health food supplements. Easy Pha-max International Sdn. Bhd. stepping on the success of e-Commerce business platform and opportunities with e-Herbs sources, the company is tapping an exclusive business module with 21st century vision.

The Origin Foods Sdn. Bhd.
Established in 1999, main businesses are biotechnology R & D and functional healthcare food products manufacturing. The company is the first 3G [ 3G=GMP Good Manufacturing Practice, GAP Good Agricultural Practice ,GLP Good Laboratory Practice ] biotechnology factory in the country.
The company was listed in “The Malaysia Book of Record” 2006 for having The Most Herbal Plant Species Garden.

OUR MANUFACTURINING PLANTS

The Origin Foods Sdn Bhd currently undertakes manufacturing operations of the INS Bioscience Group which includes cultivation, manufacturing and processing of wheatgrass and its related products as well as other health food supplements products.

The Origin Foods manufacturing process and facility are compliance with Good Manufacturing Practice (GMP), Good Laboratory Practice (GLP) and Good Agricultural Practice (GAP), giving it the distinction of being the first 3G manufacturing plant in Malaysia.

The Origin Foods has formed several R&D alliances with corporations and R&D institutions in China, namely China Bioway Biotech Group and China Agriculture University . The current research activities include developing new herbal health food supplements, functional foods, meal replacement drinks for slimming and skin care products. The R&D works involve experimenting the suitability of raw materials and developing formulations for new products.

R&D

INS Bioscience strongly believes that R&D is the key to its success in developing and innovating new, innovative and effective herbal health supplement. INS Bioscience are collaborating with seven (7) universities and research centers located in Malaysia, Japan and China, to conduct research and development as well as the test & trial of new products with the guidance from the International Technical Advisory Board (ITAB). Members of ITAB comprise scientists from universities.

INS Bioscience Group conducts its R&D in Malaysia and China.

Our Collaboration Partners

In line with its aim to formulate and develop the best quality herbal health supplement products, INS Bioscience are collaborating with seven universities and research centers in Malaysia, Japan and China, to conduct research and development as well as the experiments of new products with the guidance from the International Scientific Advisory Board (ISAB). The members of ISAB comprises of university’s scientists experts from Malaysia, China, Taiwan and Switzerland.

Integrating the research findings with the world’s top universities and higher learning institutions, such as Peking University, Tsing Hua University, China Agricultural University, Hokkaido University, University of Malaya, University of Science Malaysia and University of Putra Malaysia. The products quality further assured by clinical tests endorsed by more than 100 professors, experts and scientists globally.